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Maybe you can add a page where you can customize your watch, so you can change the watch (charcoal, snow, oak or onyx) and change the straps (black, grey, white, blue, black leather, brown leather or the original onyx strap). This way people who want to customize their watch can actually see their watch before ordering it.
This is a great suggestion for the Ticwear website; to be able to select your watch, and the various straps to see how it will look. Also, how about a page with various watch faces to get an idea how things look. Asus Zenwatch 3 does this in a cool way